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Interview preparation

An interview is one of the most important parts of the entire recruitment process. Whether you’re going after your dream job or simply aiming for a better opportunity, proper preparation is key to success. Many candidates believe that being on time and answering a few questions is enough – but the reality is a bit more complex.

A successful interview is the result of thorough preparation, well-thought-out answers, and confident presentation. The following points will guide you through how to best prepare for your next interview.




  1. Research the Company




A lack of knowledge about the company is a common weakness among candidates. Yet being well-informed can make a real difference. It shows genuine interest in the position and respect for the company’s time.

Good sources of information include:

  • the company’s official website,

  • its LinkedIn profile or other social media,

  • media coverage, interviews, or published articles.


Focus on the company’s industry and current projects, its values and culture, as well as major milestones and future plans.


  1. Prepare Answers to Common Questions




Some questions come up in interviews repeatedly. It’s helpful to have answers prepared—not memorized, but clearly and concisely formulated.

Common questions include:

  • “Tell me about yourself.”

  • “Why are you applying for this position?”

  • “What are your strengths and weaknesses?”


Be brief yet specific in your answers. Try to link your experience with what the company is looking for. To describe specific achievements or experiences, you can use the STAR method (Situation, Task, Action, Result).


  1. Prepare Questions of Your Own




An interview should be a two-way conversation. It’s not only about answering questions, but also about asking them. Your own questions show you are truly interested in the position and thinking ahead.

You might ask about:

  • what a typical day in the role looks like,

  • the team you would join,

  • the current challenges the company or position is facing.




  1. First Impressions: Appearance, Punctuality, Body Language




First impressions matter—and often, they’re formed before a word is even spoken. Dress appropriately for the company’s culture, but when in doubt, lean toward a more formal style.

Arrive with a time buffer—not late, but also not too early (ideally 5–10 minutes before the meeting).

Body language is also important:

  • eye contact,

  • a smile,

  • a firm but natural handshake,

  • confident posture and presence.




  1. Practice in Advance




Try running through the interview in advance—either on your own in front of a mirror or with someone who can give you honest feedback. This can help reduce nervousness, clarify your thoughts, and refine your answers.


  1. Online Interview? Prepare Your Tech and Setting




Video interviews have become a standard part of the recruitment process. Preparation is just as crucial here.

Check:

  • your internet connection,

  • microphone and camera functionality,

  • a quiet space with a clean, preferably neutral, background.


Dress as you would for an in-person interview—not only to make a good impression but also to help you mentally get into the right frame of mind.

 

Good interview preparation increases your chances of success and helps ease nerves. Do your research, think through your answers, prepare questions, and don’t overlook the small details that often make a big difference. Confidence and authenticity go hand in hand with preparation—and that’s what truly resonates in any interview.